Give Claude 20 ads you like, and it will reverse-engineer them for your brand in minutes. The output shouldn't be this good—but it is.

How AI Ad Reverse-Engineering Works

The workflow takes any ad—video file, static image, or screen recording from an ad library—and produces brand-adapted creative concepts.

What You Provide

  • Any ad: Video file, static image, or screen recording
  • Brand context: Product, audience, and the angle you want

What AI Returns

  • Full breakdown: Hook, script structure, emotional beats, CTA
  • Rewritten versions: Adapted for your product and voice
  • Markdown table: Ready to hand off to your team

The One-Prompt Workflow

The entire process can be triggered with a single prompt:

"Take this competitor ad and rewrite it for my brand targeting [audience] with [angle]"

Works with video ads, statics, UGC—anything you can see in an ad library or save to your desktop.

What AI Analyzes

Hook Structure

How does the ad capture attention in the first 3 seconds? AI identifies the pattern and adapts it.

Emotional Beats

What emotional journey does the ad take viewers on? AI maps the progression and creates equivalent beats for your product.

Script Architecture

How is information structured? AI extracts the underlying framework and applies your messaging.

Call-to-Action Pattern

What drives the conversion moment? AI identifies the CTA type and crafts alternatives.

Deploy AI Ad Analysis

BigZEC's AI GTM Department includes creative analysis agents that reverse-engineer winning ads.

Book a Demo

Use Cases

  • Competitive analysis: Understand what's working for competitors
  • Creative ideation: Generate new concepts from proven patterns
  • Quick iterations: Test multiple angles in hours, not days
  • Platform adaptation: Take a Facebook winner and adapt for TikTok
  • UGC inspiration: Understand what makes UGC convert

Key Takeaways

  1. AI can analyze any ad format—video, static, or screen recording
  2. One prompt produces complete breakdowns and rewrites
  3. Output is team-ready in markdown tables
  4. Works across platforms and formats
  5. Setup takes about 10 minutes
  6. This is multiplying creative capacity without multiplying creative staff

The teams producing the most effective creative aren't just making more ads—they're systematically learning from what works and adapting it faster than competitors can iterate.