An agency needed 15 YouTube influencers for a client campaign. Using AI agents, they had a scalable system to find unlimited influencers in 30 minutes.

This isn't just for influencers—the same approach finds podcast guests, partnerships, affiliates, and leads in any niche.

The Traditional Influencer Research Problem

Finding influencers manually means hours of searching, channel-by-channel evaluation, and contact extraction. When you need 15 influencers, you might manually review 100+ channels. When you need to scale, the process breaks.

How AI Agents Automate Influencer Research

The workflow combines Claude Code with SERP APIs to create a repeatable system:

Step 1: SERP Scraping by Keywords

Use Bright Data's YouTube SERP API to scrape search results by relevant keywords. This pulls all channels matching your criteria in seconds.

Step 2: Channel Data Extraction

AI extracts relevant channel data: subscriber count, video views, upload frequency, content themes. It identifies which channels fit your ICP criteria.

Step 3: Enrichment

Run quick enrichment to add additional data points: engagement rates, audience demographics, recent sponsorships. This scores influencer fit.

Step 4: Contact Extraction

Use regex to extract emails from channel pages and descriptions. AI can also cross-reference with LinkedIn and other platforms for additional contact methods.

Step 5: Qualification and Scoring

AI scores each influencer based on your criteria: audience size, engagement rate, content relevance, brand safety. Output is a prioritized list ready for outreach.

Deploy AI Influencer Research

BigZEC's AI GTM Department includes influencer research agents that find and qualify partners at scale.

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Beyond YouTube: The Same Approach Works For

  • Podcast guests: Find hosts in your niche with engaged audiences
  • Partnerships: Identify complementary brands for co-marketing
  • Affiliates: Discover content creators who drive conversions
  • Leads: Find potential customers in any niche
  • LinkedIn influencers: Map thought leaders in your industry

The Workflow Stack

  • Claude Code: Orchestrates the workflow and handles data processing
  • SERP API: Pulls search results at scale (Bright Data, SerpAPI, etc.)
  • Enrichment API: Adds additional data points
  • Regex/email extraction: Extracts contact information

Key Takeaways

  1. AI agents turn weeks of influencer research into hours
  2. The workflow is repeatable and scalable
  3. Same approach works for podcasts, partnerships, affiliates, and leads
  4. Cost is marginal compared to manual research time
  5. Output is a prioritized list ready for outreach
  6. Every founder and marketer should have this capability in their stack

The teams winning at influencer marketing aren't working harder—they've built systems that find partners while they sleep.